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How Businesses Can Benefit From Good Mobile Apps

There are hardly any persons today who do not carry a mobile phone in their pocket. In fact, most of them go a step further and carry smartphones. When mobile phones first came into being, their main function was to make calls, exchange information and send messages. However, today’s smartphones are smart in more ways than one. They are used for the core purposes of getting in touch with people.

Additionally, they are also used for watching movies, videos, and being in touch with the news happening around the world. Hence the concept of smartphones has certainly changed quite a bit. Business and commerce have certainly been given a fillip because of these smartphones, and it has given a new dimension to trading activities.

Many experts believe that the days of websites might soon get phased out and apps which can be used on smartphones will become more in vogue. Hence it would be interesting to know more about an app where you can order anything at any point in time. Therefore small business and big ones who are in various segments are becoming quite dependent on these mobile apps. In this article, we will try and find the various advantages and benefits of these apps for the benefit of those who wish to give a fillip to their business in right earnest.

Mobile Apps Provide Better Value To Your Customers

There is no doubt that any business is all about reciprocation and perception. If there is a perception that the business is offering some value to the customers, then they certainly would like to use the medium which benefits them. Businesses grow from one level to another only when the wallets are opened a bit more by all customers. For this to happen, there is a need to show so some value addition to the customers, and towards this objective, there is hardly any doubt that mobile and smart phone apps have a big role to play.

ipad mockup mobile app, ipad imac together, ipad table

Today’s customers are hard pressed for time, and therefore they would like to have services and products made available to them at their doorsteps. Further, they would not like to waste time visiting the point of sale. Instead, they would be happy to have everything available to them at their fingertips, and this is where the role of smartphones and mobile apps has a big role to play.

Mobile Apps Could Help Build A Stronger Brand

Awareness and better communication are extremely important for the growth and development of a brand. Towards this objective, there are reasons to believe that well thought out mobile applications could play a big role. Mobile applications allow regular interaction with the target market, and through this process, you will be in a position to foster trust and confidence.

One of the most important things a mobile app offers to consumers is awareness of and communication with your brand. And through that regular interaction with your target market, you’re fostering trust.

The more your audience trusts you, the more likely they’ll be to listen to later sales pitches and even commit to your brand. With an app, you’ll demonstrate to your users why they should trust you by showing (rather than telling) what your brand stands for.

In the same way as distributing fridge magnets, calendars, and other random memorabilia with your company logo on it has served in the past both as advertisement and assistance, mobile apps strengthen your brand and educate your customers.

Connect Better With Customers: Customer service isn’t just about face to face communication between smiling sales associates and customers anymore. Since 2.6 billion people now have high-powered mobile devices within arm’s reach at all times, the true game-changer in customer service is now mobile apps.


Firstly, your app won’t be merely a human being, subject to mood swings and poor performance.

And, through a solid mobile presence, you’ll always know you’re presenting to the customer the same face – an interface geared specifically to provide them with the best experience of studying and deciding whether they want to buy your product.

In fact, the vast majority of marketers see their apps as a means to primarily improve customer service.


Without sounding creepy, your business is always with your customer. (Okay, maybe there’s no way around that one.)

But think about it. If a person hears about your app in the middle of the night and wants to get information ASAP, all they have to do is turn on their device and download your app. Later, when a thought pops into their head that they should buy your product, they can do it immediately, without having to wait for regular business hours when normal human beings are awake.

So, if customer service is one of your top priorities (like it should be), mobile apps are the answer to raising customer satisfaction across the board.

Boost Profits

When customer satisfaction increases, sales typically do too. In fact, according to SalesForce, 70 percent of buying experiences are influenced by how customers feel they’re being treated.

The more interested and pleased people become with your product and your business, the greater consumer demand will grow. And let me assure you if you have a product your customers can’t wait to get their hands on, that demand is going to provide you with some serious returns.

That’s where the mobile app comes in like none other. But it’s important to keep costs low while you’re developing it.

Sure, you should have a website with a responsible design that can adapt to any of the various mobile devices there are now. This eliminates the necessity of having a frustrating, secondary “mobile” site to manage. But if you launch a mobile app in addition to your responsive website, you’ll boost sales while enhancing the customer experience.

According to Techcrunch.com, 35.4 percent of Black Friday sales last year

were completed on mobile devices. That’s up from the 16 percent they were just a few years ago, according to 2012 IBM Holiday Benchmark Reports.

Dominos Mobile App – A Case-study

When Domino’s Pizza created a mobile app for ordering delivery or in-store pickup of their food, they saw an ecommerce rise of 28 percent in half-year pre-tax profits in the UK alone. And I know I’d rather use their app than actually call the store.

In fact, mobile devices now account for 52 percent of their online orders.

Do you see a trend here? If you aren’t using a mobile app that encourages more purchases while making it easier and more exciting for your customers to press the “buy” button, you’re missing out on a huge chunk of change from an ever-growing market.

Other Benefits of a Mobile App

If these points haven’t solidified in your brain the necessity of a mobile app, there are still more reasons to consider adopting a mobile app strategy to encourage more customer engagement and satisfaction.

⦁ Inform users of new products and offers
⦁ Stand out from the competition
⦁ Reach out to younger demographics
⦁ Sync users’ email and social media accounts

And if you structure it correctly, you can receive a ton of analytics on exactly how people interact with your app. These range from the average time a user spends looking at your app, to the amount of money you make from every purchase.

Another point to think about is location data. Apps are now, more than ever, providing their creators with location data on their users. If you were to apply this to your business, you could learn when and where people were purchasing your products most often, or which parts of the world are most interested in your business.

Once you finally decide to develop your app, it may simply start out as a portal to the same options you’ve made available on your company website. But it has room to evolve into so much more. Eventually, you might even rely on your app to inform you as to the new directions you can take your business to continue confidently into the future.

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